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Revenue Sensitivity
+2 points for new revenue unlocked, and +1 point for old revenue protected

Anirudh Gupta
Sep 141 min read


Assumptions x Insights x Evidence
Knowing what to build

Anirudh Gupta
Aug 261 min read


'Send-Delete' People
You can send them what they've promised to own, and they'll just make sure it gets done. They drip high-agency.

Anirudh Gupta
Aug 131 min read


Frugal Innovation
Frugality is going through a 4th Renaissance as a societal virtue. In fact, Frugality 4.0 can almost embody Responsible Innovation. Adam...

Anirudh Gupta
Jul 4, 20192 min read
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