Anirudh   Gupta

Airbus Defence & Space | Madrid, Spain

​Oct 2014 - Sep 2015                                                 

 

Scholar: Gaia 3.0 Master's in Professional Development

Offsets & Industrial Collaboration Department

 

• Supported offset team in creating ~ €500M offer proposal in response to The Government of India’s RFP to replace its Air Force’s Avro aircraft fleet with 56 Airbus Defence & Space medium and strategic transport C-295 aircraft

• Conducted Lean Methodology oriented `Value Stream Mapping’ to identify department’s existing process, wastage and optimizations

• Built the architectural foundation for a Sharepoint based information management tool for the department: €10,000 budget approved

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Key Takeaways: Lean Tools; Structural Mapping and Process identification; Industry Research; Defence Offsets project creation; RFP responding

 

 

 

Microfinance at Berkeley | Berkeley, CA

​July 2012 - May 2014                                                 

 

Founder and President of the Undergraduate Microfinance Club ‘MFB’ at UC Berkeley

 

• Facilitated an exclusive partnership between Kiva Zip (Kiva’s pilot project) and UC Berkeley to aid economic development in the SF Bay Area

• Spearheaded an initiative to facilitate low-income entrepreneurs in the SF East Bay with micro-loans (<$5000) at a 0% interest rate

• Established a consulting division to aid our clients in running their businesses more effectively

• Partnered with other American college campuses to establish local clubs by exporting our social-entrepreneurship model

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Key Takeaways: Crowdfunding; Financial Due Diligence; Pioneering spirit; Organizing skills; Attaining sponsorship; Industry networking; Recruitment/Hiring methodology

 

 

 

Airbus Military North America (AMNA) | Mobile, Alabama

​July – Aug 2013

 

Summer Intern – Marketing, Business Development, Strategy & Design

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• Designed and Published a newsletter to improve internal communications within Airbus’ staff and to serve as a marketing medium for Airbus’ clients to gain a comprehensive understanding of all of AMNA’s activities and services

• Strategized a proposal for the expansion of AMNA’s highly-profitable airplane refurbishment business of C-212 aircraft

 

Key Takeaways: Identifying inherent problems; Crafting creative solutions for such problems; Marketing a product’s selling points; Boosting internal communications

 

 

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ImagiCal  - American Advertising Federation’s UC Berkeley Chapter | Berkeley, CA             

​Aug 2011 - May 2014

 

Senior Advisor

 

• 2013-2014:

  • i) Developed a comprehensive marketing strategy for Mary Kay cosmetics as part of the National Student Advertising Competition (NSAC)

  • ii) Strategized to create a marketing strategy for Twilio Inc. to guide their imminent entry into European markets

• 2012-2013: Created a strategic proposal for Glidden Paint to increase paint sales within Walmart stores amongst U.S. millennials

• 2011-2012: Strategist & Presenter for a $100 million campaign for Nissan North America to market to multicultural millennials

  • Presented the final campaign at Regionals in Reno, Nevada (1st place) and consequently at Nationals-2012 in Austin, Texas (one of the final 19 teams of 153 nation-wide participants)

 

Key Takeaways: Brand Building; Marketing; Multicultural perspectives; Presentation skills; Survey and market research & data analysis

 

 

 

McKinsey & Company | New Delhi, India

​May - July 2011  

                                               

Summer Intern – Knowledge Research Division

 

• Analyzed the state of the Indian higher education industry and the privatization & proposed entry of foreign universities into India

• Developed a scientific model for a media client to annually rank the different academic disciplines within Indian universities

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Key Takeaways: Client interaction; Project strategizing and presentation; Creative thinking; Dealing with changing client expectations

 

 

 

 

International Association of Business Communicators (IABC) – UC Berkeley Chapter | Berkeley, CA

​Aug - December 2010

 

Member of the Consulting Team 

 

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• Led a team of 4 to benchmark the IABC Research Foundation’s position in the internal-communications industry

• Prepared a comprehensive report on the internal-communications industry that was presented to the Board-of-Directors

• Presented the Foundation with solutions to improve their market share & received an award for student excellence from IABC

 

Key Takeaways: Market research; Relationship building